Evan D'Andrea


Experience Summary

Company Role Time Frame
Verve Group Sr. Product Manager | Product Lead (CTV) 2021 - Present
CollectX Head of Product 2020 - 2022
Nexstar Digital Product Lead (CTV) 2018 - 2021
Fusole Founder 2019 - 2020
LKQD VP, Technical Operations | Director, Product Management & Technical Operations 2015 - 2018
VIANT Director, Technical Production 2011 - 2015
Broadband Enterprises (BBE) Manager, Ad Operations 2007 - 2011

Key Accomplishments


  • Developed product infrastructure and processes from the ground up for ad tech SaaS startup.
  • Expanded plaform (LKQD) from mobile only solution to omni-environment video ad server and mediation platform, including CTV.
  • Helped LKQD platform achieve mid-9 figure platform revenue within 4 years.
  • Successfully pivoted LKQD platform to CTV-first focus to meet industry supply path optimization reformation
  • Utilized Product Management and technical skill set to expand experience outside of Ad Tech industry (CollectX).
  • Built and personally coded automated QA solution for both front and backend infrastructure.
  • Executed on-time, full-stack migration of 8 figure CTV business without revenue loss.
  • Pitched and spearheaded transition to latest version of programmatic bidding protocol (oRTB 2.6), including dynamic / hybrid ad pod support and revenue per second (RPM) mediation pricing methodology.
  • Successfully pitched and managed development of entirely new business line (DOOH).

Experience Details


Verve Group

Product Lead (CTV) | Sr. Product Manager

Nashville, TN (Remote)

Develop a multi-year roadmap and craft comprehensive product requirements. Resolve complex client issues through data and configuration analyses. Facilitate knowledge transfer with the new owner's management team to streamline the integration process and enhance business continuity. Sustain multi-million dollar monthly revenue on an existing platform. Evaluate and integrate best in class technical solutions to support efficient and effective programmatic bidding. Manage CTV and Web (Mobile web, Desktop) programmatic management team.

Key Achievements

  • Maintained consistent collaboration with the executive team to pitch LKQD to potential buyers, leading to the acquisition by Verve Group in Jan 2021.
  • Spearheaded VGI CTV product leadership, dynamic video ad serving, and mediation platform across diverse video environments that increased user engagement and market expansion.
  • Adapted roadmap to align with new owner's goals and existing assets while consistently delivering infrastructure enhancements and innovative features on LKQD/VGI CTV platform.
  • Cultivated strong relationships within diverse international team structures, fostering improved efficiency and collaboration in product development processes.
  • Executed full-stack migration encompassing tech stack gap analysis, feature roadmap development, operational workflow documentation, and client transition planning. Migration completed on time and without any revenue loss.

CollectX

Head of Product

Nashville, TN (Remote)

Led product for early-stage DebtTech start up, CollectX. Built product infrastructure and processes from the ground up. Managed product and QA initiatives for small cross-functional team.

Key Achievements

  • Selected and configured product SaaS tools and developed Product processes.
  • Built front and backend automated test suites using Cypress.io in parallel with platform development to ensure QA process was scalable.

Nexstar Digital

Product Lead (CTV)

Nashville, TN (Remote)

Post acquisition, led product initiatives for publisher video ad serving platform LKQD, serving mobile app, mobile web, desktop, and connected TV (CTV) environments.

Key Achievements

  • Tailored roadmap to develop features focussed on primary revenue driving environment, CTV.
  • Supported platform infrastructure upgrades to reduce operating costs.
  • Contributed to platform return to profitability post supply path optimization based industry reformation.

Fusole

Founder

Nashville, TN (Remote)

Founder of Ad Tech service, Fusole, providing subscription based supply path optimization resources.

Key Achievements

  • Experience building company from ground up including LLC creation, design and development of ecommerce website, and facilitating legal agreements and Terms of Service documentation.

LKQD

VP, Technical Operations | Director, Product Management & Technical Operations

Foothill Ranch, CA

Established robust product management infrastructure, oversaw product roadmap development, drove UX proposals, and resolved client issues through collaborative efforts with team members and customers. Conducted manual QA testing for frontend and backend feature deployments. Recommended and deployed a platform-wide automated QA test suite.

Key Achievements

  • Steered multiple critical initiatives during the start-up phase of LKQD.
  • Transformed LKQD into a highly secure, end-to-end, self-service SaaS platform, driving annual revenue in the mid-9 figure range.
  • Led strategic transition of a platform from a mobile-focused solution to an omni-environment video ad server and mediation platform, including web, app, desktop, and CTV.
  • Pioneered execution of automated QA solution using Protractor to streamline front-end QA processes.
  • Integrated multiple data management platforms (DMPs) and achieved as well as upheld prestigious platinum status designation from Trustworthy Accountability Group (TAG).
  • Orchestrated key product initiatives and optimized user experience by streamlining UX and implementing best-in-class real-time reporting capabilities.
  • Managed integration of several data vendors, including Oracle BlueKai, LiveRamp, Salesforce DMP (formerly Krux), Nielsen, and TruOptik.

VIANT

Director, Technical Production

Irvine, CA

Collaborated with the product management team to identify and communicate bugs. Provided insightful direction and guidance to a cross-functional team to deliver tier 2 client support. Enhanced feature sets of multiple platforms, such as Specific Media, VIANT, and Vindico.

Key Achievements

  • Successfully transitioned from IC to the positions of technical production team manager/director.
  • Offered valuable subject matter expertise in video platforms during the consolidation of video business into the existing VIANT tech stack.