Professional Summary
Results-driven Product Management professional with 10+ years of expertise in AdTech, Connected TV (CTV), and programmatic advertising platforms. Proven track record scaling SaaS products from startup to mid-9-figure revenue, with deep technical background enabling hands-on collaboration with engineering teams on complex integrations, API development, and platform architecture. Expert in bridging product strategy with technical implementation through AI-enhanced workflows, cross-functional team leadership, and data-driven decision making.
Core Competencies
Professional Experience
Support DOOH platform operations through technical implementation, data analytics, and client-facing deliverables while contributing product insights from client feedback and technical requirements. Optimize reporting workflows, develop product specifications, and improve data infrastructure to support platform scalability and client success.
Led product strategy and roadmap development for CTV business line. Oversaw cross-functional teams across diverse international markets, driving platform innovation, technical operations, and client success.
- Executed successful full-stack platform migration resulting in 25% revenue growth and 35% infrastructure cost reduction.
- Built CTV content object targeting, generating 8 figures in incremental revenue across 2024–2025 through adoption in Always-On and custom PMP deals. Iterated on successes with AI-powered content targeting infrastructure to improve targeting accuracy and DSP bidding efficiency.
- Developed and implemented oRTB 2.6 bidding protocol with dynamic/hybrid ad pod support.
- Rebuilt publisher ad server integration process and documentation, enabling efficient onboarding of 8 new publisher ad servers.
- Developed data analysis tools that identified bid request attributes driving higher programmatic auction participation rates.
- Lead solution engineering for Web and CTV environments, managing partner integrations and troubleshooting complex issues.
Led product development for early-stage fintech startup, building comprehensive product infrastructure from ground up.
- Designed and implemented a comprehensive product management framework and SaaS tooling strategy.
- Built scalable automated testing infrastructure using Cypress.io.
- Established product development processes supporting successful platform scaling.
Directed product initiatives for publisher video ad serving platform post-acquisition.
- Positioned LKQD platform for successful acquisition by Verve Group through strategic executive collaboration.
- Restructured product roadmap to prioritize CTV-focused features, driving primary revenue growth.
- Led platform infrastructure upgrades that significantly reduced operational costs.
- Contributed to platform return to profitability following industry changes.
Founded and operated AdTech service providing subscription-based supply path optimization solutions to industry clients.
- Built complete business infrastructure including LLC formation, ecommerce platform, and legal framework.
- Developed specialized supply path optimization methodologies and client service offerings.
Established product management infrastructure and spearheaded platform transformation from mobile-only solution to comprehensive omni-environment video ad server and mediation platform. Oversaw product roadmap, UX strategy, and technical operations while scaling platform from startup to mid-9-figure annual revenue within 4 years.
Key Achievement: Transformed platform into secure, end-to-end SaaS solution achieving mid-9-figure annual revenue within 4 years.
- Led strategic platform evolution from mobile-focused to omni-environment video ad server supporting web, app, desktop, and CTV.
- Implemented automated QA solution using Protractor, streamlining frontend testing processes.
- Achieved TAG (Trustworthy Accountability Group) Platinum certification through comprehensive security implementations.
- Integrated multiple DMPs including Oracle BlueKai, LiveRamp, Salesforce DMP, Nielsen, and TruOptik.
- Developed real-time reporting capabilities and optimized user experience through UX improvements.
Collaborated with product management teams on bug identification and resolution while providing technical leadership for cross-functional client support teams. Enhanced feature sets across multiple advertising platforms.
- Successfully transitioned from individual contributor to team management and director role.
- Provided video platform expertise during business consolidation into VIANT tech stack.
- Delivered tier 2 client support and technical guidance across Specific Media, VIANT, and Vindico platforms.
Managed advertising operations and campaign optimization for digital advertising platform, establishing foundation for programmatic advertising expertise.
Technical Skills
Product & Analytics
- JIRA, Confluence, Figma
- Google Looker Studio, Tableau
- Google BigQuery, DataBricks
- GitHub
AdTech & Programmatic
- Programmatic Bidding
- CTV/OTT Advertising
- Real-Time Reporting
- Supply Path Optimization
- Partner Integration Management
AI/ML Enhanced Development
- AI-Powered Code Generation
- Technical Implementation
- Data Analysis & Insights
- Process Automation
QA Automation
- Protractor (Selenium)
- Cypress.io
- Automated QA Solutions
- Full Stack Testing