Evan D'Andrea Profile Photo

Evan D'Andrea

Senior Product Manager | Solution Engineering Leader | CTV & AdTech Expert

Hi, I'm Evan. A results-driven Product Management and Solution Engineering Leader with 10+ years of expertise in digital advertising, Connected TV (CTV), and SaaS platform development. Currently managing dual leadership roles at Verve Group, overseeing both product strategy and technical operations.

📧 ecdandrea@gmail.com LinkedIn 📍 Nashville, TN

Professional Experience

Verve Group | Nashville, TN (Remote)
Senior Product Manager | Product Lead (CTV) & Solution Engineering Lead (Web & CTV)
2021 - Present
Dual Role Leadership: Lead multi-year product strategy and roadmap development for CTV programmatic advertising platform serving millions in monthly revenue, while simultaneously managing Solution Engineering operations for Web and CTV environments.

Product Management Achievements:

  • Orchestrated successful LKQD acquisition through strategic executive collaboration and platform positioning
  • Executed zero-revenue-loss full-stack platform migration including tech stack analysis, feature development, and client transition planning
  • Spearheaded VGI CTV product leadership across multiple video environments, increasing user engagement and market expansion
  • Developed and implemented oRTB 2.6 bidding protocol with dynamic/hybrid ad pod support and RPM mediation pricing
  • Generate first-of-kind insights and analysis outputs using AI-assisted data processing and technical implementation

Solution Engineering Leadership (Dec 2024 - Present):

  • Lead Solution Engineering team for Web and CTV environments, managing direct reports and optimizing technical operations processes
  • Facilitate and vet new partner integrations including publishers, user syncing protocols, and demand partner onboarding
  • Troubleshoot complex configuration issues, runtime errors, and revenue discrepancies across Web and CTV environments
  • Serve as technical liaison between engineering teams and operations, ensuring seamless communication and issue resolution
CollectX | Nashville, TN (Remote)
Head of Product
2020 - 2022
Led product development for early-stage DebtTech startup, building product infrastructure and processes from ground up.
  • Designed and implemented comprehensive product management framework and SaaS tooling strategy
  • Built scalable automated testing infrastructure using Cypress.io, ensuring quality standards during rapid growth
  • Established product development processes that supported successful platform development with small agile team
Nexstar Digital | Nashville, TN (Remote)
Product Lead (CTV)
2018 - 2021
Directed product initiatives for publisher video ad serving platform post-acquisition, focusing on mobile app, web, desktop, and CTV environments with emphasis on revenue optimization.
  • Restructured product roadmap to prioritize CTV-focused features, driving primary revenue growth
  • Led platform infrastructure upgrades that significantly reduced operational costs
  • Contributed to platform return to profitability following industry supply path optimization changes
LKQD | Foothill Ranch, CA
VP, Technical Operations | Director, Product Management & Technical Operations
2015 - 2018
Established product management infrastructure and led platform transformation from mobile-only to omni-environment video ad server. Oversaw product roadmap, UX strategy, and technical operations while driving platform to mid-9-figure revenue.
  • Transformed platform into secure, end-to-end SaaS solution achieving mid-9-figure annual revenue within 4 years
  • Led strategic platform evolution from mobile-focused to omni-environment video ad server supporting web, app, desktop, and CTV
  • Implemented automated QA solution using Protractor, streamlining frontend testing processes
  • Achieved TAG (Trustworthy Accountability Group) Platinum certification through comprehensive security implementations

Technical Skills

Programming & Development

HTML JavaScript Python SQL REST API GoLang Java Scala

AI & Automation

AI-Powered Code Generation Technical Implementation Data Analysis Process Automation

Product & Analytics

JIRA Confluence Figma Looker Studio Tableau BigQuery DataBricks

AdTech Platforms

Programmatic Bidding Ad Serving CTV/OTT Real-Time Reporting Platform Migration

Core Competencies

SaaS Product Strategy

9+ years

Digital Video Advertising

17+ years

Connected TV/OTT

8+ years

Programmatic Bidding

13+ years

Team Leadership

6+ years

Solution Engineering

Current Role

AI-Enhanced Development

Latest Focus

Full Stack QA

13+ years