Professional Summary
Results-driven Product Management professional with 10+ years of expertise in AdTech, Connected TV (CTV), and programmatic advertising platforms. Proven track record scaling SaaS products from startup to mid-9-figure revenue, with deep technical background enabling hands-on collaboration with engineering teams on complex integrations, API development, and platform architecture. Extensive hands-on experience embedding AI/LLM tools across the full product lifecycle — market and competitive research, documentation, prototyping, stakeholder reporting, and technical scripting — to accelerate decision-making, scale individual output, and reduce time-to-insight. Expert in bridging product strategy with technical implementation through cross-functional team leadership and data-driven decision making.
Core Competencies
Professional Experience
Lead product strategy and roadmap management for Connected TV business line. Drive development from early phase “emerging channel” to mature offering. Work cross-functionally with clients, sales, component product managers, and engineering to drive robust, relevant feature development with clear ROAS pathways.
Support DOOH platform operations through technical implementation, data analytics, and client-facing deliverables while contributing product insights from client feedback and technical requirements. Optimize reporting workflows, develop product specifications, and improve data infrastructure to support platform scalability and client success.
- Developed structured prompt frameworks for an agentic AI data analyst — defining role scope, per-report task logic, and output rules and guardrails — to scale automated client reporting.
- Automated the end-to-end data privacy request workflow using AI-assisted scripting, including context-aware submitter responses and automatic routing of valid requests for resolution.
Led product strategy and roadmap development for CTV business line. Oversaw cross-functional teams across diverse international markets, driving platform innovation, technical operations, and client success.
- Executed successful full-stack platform migration resulting in 25% revenue growth and 35% infrastructure cost reduction.
- Built CTV content object targeting, generating 8 figures in incremental revenue across 2024–2025 through adoption in Always-On and custom PMP deals. Iterated on successes with AI-powered content targeting infrastructure to improve targeting accuracy and DSP bidding efficiency.
- Developed and implemented oRTB 2.6 bidding protocol with dynamic/hybrid ad pod support.
- Rebuilt publisher ad server integration process and documentation, enabling efficient onboarding of 8 new publisher ad servers.
- Developed data analysis tools that identified bid request attributes driving higher programmatic auction participation rates.
- Built scripts to clean and normalize oRTB bid request content values into canonical naming conventions, enabling accurate downstream forecasting, targeting, and reporting.
- Lead solution engineering for Web and CTV environments, managing partner integrations and troubleshooting complex issues.
Led product development for early-stage fintech startup, building comprehensive product infrastructure from ground up.
- Designed and implemented a comprehensive product management framework and SaaS tooling strategy.
- Built scalable automated testing infrastructure using Cypress.io.
- Established product development processes supporting successful platform scaling.
Directed product initiatives for publisher video ad serving platform post-acquisition.
- Positioned LKQD platform for successful acquisition by Verve Group through strategic executive collaboration.
- Restructured product roadmap to prioritize CTV-focused features, driving primary revenue growth.
- Led platform infrastructure upgrades that significantly reduced operational costs.
- Contributed to platform return to profitability following industry changes.
Founded and operated AdTech service providing subscription-based supply path optimization solutions to industry clients.
- Built complete business infrastructure including LLC formation, ecommerce platform, and legal framework.
- Developed specialized supply path optimization methodologies and client service offerings.
Established product management infrastructure and spearheaded platform transformation from mobile-only solution to comprehensive omni-environment video ad server and mediation platform. Oversaw product roadmap, UX strategy, and technical operations while scaling platform from startup to mid-9-figure annual revenue within 4 years.
Key Achievement: Transformed platform into secure, end-to-end SaaS solution achieving mid-9-figure annual revenue within 4 years.
- Led strategic platform evolution from mobile-focused to omni-environment video ad server supporting web, app, desktop, and CTV.
- Implemented automated QA solution using Protractor, streamlining frontend testing processes.
- Achieved TAG (Trustworthy Accountability Group) Platinum certification through comprehensive security implementations.
- Integrated multiple DMPs including Oracle BlueKai, LiveRamp, Salesforce DMP, Nielsen, and TruOptik.
- Developed real-time reporting capabilities and optimized user experience through UX improvements.
Collaborated with product management teams on bug identification and resolution while providing technical leadership for cross-functional client support teams. Enhanced feature sets across multiple advertising platforms.
- Successfully transitioned from individual contributor to team management and director role.
- Provided video platform expertise during business consolidation into VIANT tech stack.
- Delivered tier 2 client support and technical guidance across Specific Media, VIANT, and Vindico platforms.
Managed advertising operations and campaign optimization for digital advertising platform, establishing foundation for programmatic advertising expertise.
Technical Skills
Product & Analytics
- JIRA, Confluence, Figma
- Google Looker Studio, Tableau
- Google BigQuery, DataBricks
- GitHub
AdTech & Programmatic
- Programmatic Bidding
- CTV/OTT Advertising
- Real-Time Reporting
- Supply Path Optimization
- Partner Integration Management
AI/ML Enhanced Development
- Prompt Engineering
- Agentic AI Workflow Design
- AI-Assisted Research & Competitive Analysis
- AI-Assisted Technical Documentation
- Workflow & Reporting Automation
- AI-Assisted Data Normalization Scripting
- AI-Powered Code Generation
- Data Analysis & Insights
QA Automation
- Protractor (Selenium)
- Cypress.io
- Automated QA Solutions
- Full Stack Testing